Life Changing Baby Leukemia Diagnosis, Inspired Dads Trainer Business 

Wins THE RISING STAR AWARD 2022 At Start UP Awards National Series.

This is Ones first award and it means the absolute world to Simon Caulton. To receive this award is an incredible recognition of how a person can turn trauma into something positive. The brand creation was inspired by Simon’s own personal heart breaking journey when his daughter, Mia was diagnosed with infantile acute lymphoblastic leukaemia at just seven months old in July 2017 and given a 50:50 survival rate of reaching the age of five. 

Mia was discharged after nine months, but she still had almost two years of continued chemo treatment at home. With Simons work being predominately based within Far East and Anjna’s work 15 minutes away, they made a decision as family that Simon would become a stay at home dad and look after Mia and Anjna would return to work. Simon battled with declining mental health issues during this period of isolation and loss of his independence. He went on to get help for PTSD, became an advocate for mens mental health and went on a road of self discovery.

Designing the trainers was an incredible chapter. Simon channelled all his pain and experiences into the brand. He recalls the exact moment the idea originated from. Whilst Mia was in hospital, they were occupants at the Ronald McDonald House Birmingham. This is a charity that offer rooms to parents/families caring for a critically ill child in hospital, “the house was a life line for us, a home away from home. Every morning I would get ready and sit at the edge of the bed, put my trainers on and stare at my feet, not knowing what the day will hold, I would take a deep breath and then take that One Step towards the door to take on my day. I recall the need for something comfortable, lightweight and breathable on my feet as it would be a very long day in hospital,” says Simon.

Ones Trainers

Simon drew on all his contacts from the far east and built a partnership with professional shoe designer Katie Ridges who helped bring his vision to life. “In this launch collection we have 3 styles available in black and white colours. The styles offer customers either a slip on (with no laces), a smooth and soft or mesh style finish.” The three styles are named the Broughton, Cantlow and Cooksley, which are poignantly named and dedicated to the three rooms they occupied at the Ronald McDonald House Birmingham.

From the beginning, Simon was committed to Ones Trainers being eco-friendly and sustainable so partnered with Bloom Materials, who launched the world’s first algae-blended EVA to the footwear industry. We want to increase the percentage of Bloom rise in the EVA outsole, improving the litres of water cleaned and restored to the environment and the M³ air cleaned of carbon dioxide.” Says Simon.

They have become a family ambassador for Blood Cancer UK, continuously raising awareness and being involved in fundraising events. They have committed 10% of all profits to Blood Cancer UK, for continued research in kinder, effective treatments and improving survival rates.

From the moment Ones was inspired they have been on a journey to share the One Step message with everyone. The Ones brand is about each individual’s #myonestepjourney.  Designing trainers to be incredibly lightweight, memory foam insole for comfort and breathable material to keep feet cool over a long day.

Mia Winner

Simon says, “this award is for my little girl Mia who changed my life, not only teaching me how to be a parent, but the magical unconditional love she brings to my world. Everyday she continues to inspire our work and share the Ones message with the world, one step at a time”

Thank you to all our customers who have purchased their Ones and on their own #myonestepjourney Your support is invaluable.

Thank you to everyone who has been part of our #myonestepjourney  This win would not have been possible without your encouragement, support, love and belief in Ones Brand.

We are very excited about the future. Every journey starts with One Step and this is #myonestepjourney

Shop the latest range of Ones here.